411-Pain Hit With $550,000 Fine, Ordered to Change Advertising Practices

In a June 1, 2012 press release from Florida Attorney General Pam Bondi’s office, Attorney General Bondi stated: “We are protecting consumers by requiring 411-PAIN to change its representation of services and its advertising practices.”

411-Pain, an alleged “Medical and Lawyer Referral Service” according to their website, was fined $550,000.00 by the Attorney General for misrepresenting that consumers could be eligible for up to $100,000 or more for their injuries and lost wages or more than $10,000 in Personal Injury Protection (PIP) benefits, which is in violation of 627.736, Florida Statutes.

According to the press release:

The Broward Circuit Court, simultaneously with the filing of the lawsuit, entered a consent judgment barring the companies from the following practices: advertising any specific amount of monetary reward or lost wages; using a dollar amount in any advertising that promises more than $10,000 in PIP benefits; and depicting a police officer in an advertisement that does not clearly state the individual is a “Paid Actor.”

The $550,000 fine, arising out of a consent judgment, is to be paid to charitable organisations.  The full Complaint and settlement agreement is available here.

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Filed under Fla. Stat. 627.736 (2008), Insurance Fraud

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